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In the Beginning...
The Apprenticeship...
Pronunciation & spelling…
My Zhuzh! Aim…
Customer Feedback
In the Beginning…
I suspect that the idea for the Zhuzh! brand started way back in the 60's when, as a young child, I was drawing pictures and clipping them all together to make a pretend "Steve Whatley Designer Mail Order Catalogue" for my friends and family. Although I was never particularly good at drawing, the ideas always flowed and ever since I've always been able to scribble out designs and hope that somebody somewhere will be brilliant enough to make it all happen. With an early background in cabaret and musical theatre I was always "interfering", with everything from costume designs, lighting, musical arrangements and choreography, in a desperate need to "zhuzh" things up - to add a bit of sparkle, splendour and striking style. And nothing's really changed much…that's what I still always do
The Apprenticeship…
During my seven year stint in London's West End Theatre I was bullied into consumer and magazine journalism by my good friend, Fashion Editor Thalia Vickers, who believed that my quirky opinions and quest for the best might just make good magazine copy. Before I knew it I was launched as Britain's first male grooming expert with my own male grooming page in She Magazine. This progressed to include, not only style, grooming and agony uncle on the initial team of FHM, but also opened the door to BBC Pebble Mill and then 12 years as resident Consumer Reporter with Richard & Judy on ITV's This Morning. The most important part of these jobs was extensive consumer research to find the worst, and the best, of a specific product category. The upshot was that by the end of each programme I would have liked to see one brand combining all the positive features to be truly the best. However, it would take 10 years further experience in British and American shopping television for me to acquire the contacts and know how to start building the Zhuzh! brand where I could do just that !
Pronunciation & spelling…
Although the word "zhuzh" has been backstage lingo as long as theatres have had dressing rooms, as with so many slang words when they start out, nobody knew how to spell it to write it down. So.......about twenty years ago, very early one morning in London`s Joe Allen Restaurant after an opening night party, Thalia, the late Jack Tinker - Daily Mail theatre critic - and I decided we would come up with the correct spelling so that we would all be able then to take our favourite word to print in our publications' next issues. After all sorts of attempts, with help from the entire restaurant, we latched onto the sound of the ZH in Doctor Zhivago. Zh-u-zh…....and that was it. I quickly scribbled down Z_H_U_Z_H on my paper serviette with both Thalia and Jack insisting the exclamation mark be added! Sadly, Jack passed away and Thalia moved on to be a Grand Dame of Style and Fashion in sunny Australia. Hence the word Zhuzh! is very personal and important to me and of course I am indebted to Thalia and Jack for the ! which now characterises my registered Trademark - zhuzh without the ! ain't Steve Whatley's Zhuzh!
My Zhuzh! Aim…
...is so simple - it's to satisfy each and every customer in the same way that I want to be satisfied when consumer-testing a product. Although much of my time is now spent developing the range, the Zhuzh! collections will never be so vast that I can't maintain my personal input and always remember my original inspiration - YOU!...and I know I'm getting somewhere close when I read feedback like this on the Tanning Range………
"the best Tan product EVER!!!!!!!!!!!!...Zhuzh! is AMAZING"
"…Zhuzh! Tan Lock & Saveranother winnernormally after I return from my holiday any tan soon fades, especially with our weather, but at the moment
5 weeks after my holiday the colour is being maintained and no flaking !"
"3 step Zhuzh!...I thought it was wonderfulmy skin never peeled like it usually does and it felt so soft"
"fantastic Zhuzh! 1-2-3the products are 1st class"
"…I'm the fire engine redhead that thanks to your wonderful, nay, amazing product, for the first time in my life I have a tan, not just any ordinary tan but a deep tan that I'm proud to show to all who know me"
"…I cannot praise Zhuzh! Tan products enough"
"…it has given me the best tan I have ever had...my skin is better, softer, more silky and brown"
"….your product does exactly what it says on the bottle...your Zhuzh! Tan Lock & Saverreally is bringing the best out of my tan"
"…I am really fair skinned andI was amazed at the colour I wentI can't live without it now. All the products are really brilliant and I use them every day. The Tan Lock & Saver is just fantastic both in the bath and just by rubbing it
into your skin"
"…we've never been so brown and it lasts for ages"
"…Zhuzh! Tan Acceleratoran amazing product"
"…I could see the results instantly, what a brilliant product"
"…my friend gave me some to try and it was brilliant"
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Copyright 2004 Steve Whatley's Zhuzh! Ltd