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| In
the Beginning…
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| I suspect that the idea
for the Zhuzh! brand started
way back in the 60's when,
as a young child, I was
drawing pictures and clipping
them all together to make
a pretend "Steve Whatley
Designer Mail Order Catalogue"
for my friends and family.
Although I was never particularly
good at drawing, the ideas
always flowed and ever since
I've always been able to
scribble out designs and
hope that somebody somewhere
will be brilliant enough
to make it all happen. With
an early background in cabaret
and musical theatre I was
always "interfering",
with everything from costume
designs, lighting, musical
arrangements and choreography,
in a desperate need to "zhuzh"
things up - to add a bit
of sparkle, splendour and
striking style. And nothing's
really changed much…that's
what I still always do |
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| The
Apprenticeship… |
|
| During my seven year stint
in London's West End Theatre
I was bullied into consumer
and magazine journalism
by my good friend, Fashion
Editor Thalia Vickers, who
believed that my quirky
opinions and quest for the
best might just make good
magazine copy. Before I
knew it I was launched as
Britain's first male grooming
expert with my own male
grooming page in She Magazine.
This progressed to include,
not only style, grooming
and agony uncle on the initial
team of FHM, but also opened
the door to BBC Pebble Mill
and then 12 years as resident
Consumer Reporter with Richard
& Judy on ITV's This
Morning. The most important
part of these jobs was extensive
consumer research to find
the worst, and the best,
of a specific product category.
The upshot was that by the
end of each programme I
would have liked to see
one brand combining all
the positive features to
be truly the best. However,
it would take 10 years further
experience in British and
American shopping television
for me to acquire the contacts
and know how to start building
the Zhuzh! brand where I
could do just that ! |
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| Pronunciation
& spelling… |
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| Although the word "zhuzh"
has been backstage lingo
as long as theatres have
had dressing rooms, as with
so many slang words when
they start out, nobody knew
how to spell it to write
it down. So.......about
twenty years ago, very early
one morning in London`s
Joe Allen Restaurant after
an opening night party,
Thalia, the late Jack Tinker
- Daily Mail theatre critic
- and I decided we would
come up with the correct
spelling so that we would
all be able then to take
our favourite word to print
in our publications' next
issues. After all sorts
of attempts, with help from
the entire restaurant, we
latched onto the sound of
the ZH in Doctor Zhivago.
Zh-u-zh…....and that
was it. I quickly scribbled
down Z_H_U_Z_H on my paper
serviette with both Thalia
and Jack insisting the exclamation
mark be added! Sadly, Jack
passed away and Thalia moved
on to be a Grand Dame of
Style and Fashion in sunny
Australia. Hence the word
Zhuzh! is very personal
and important to me and
of course I am indebted
to Thalia and Jack for the
! which now characterises
my registered Trademark
- zhuzh without the ! ain't
Steve Whatley's Zhuzh! |
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| My
Zhuzh! Aim… |
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| ...is so simple - it's
to satisfy each and every
customer in the same way
that I want to be satisfied
when consumer-testing a
product. Although much of
my time is now spent developing
the range, the Zhuzh! collections
will never be so vast that
I can't maintain my personal
input and always remember
my original inspiration
- YOU!...and I know I'm
getting somewhere close
when I read feedback like
this on the Tanning Range……… |
|
| "…the
best Tan product
EVER!!!!!!!!!!!!...Zhuzh!
is AMAZING" |
| -Ria
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"…Zhuzh!
Tan Lock &
Saver…another
winner…
normally
after I return
from my holiday
any tan soon
fades, especially
with our weather,
but at the moment
5 weeks after
my holiday the
colour is being
maintained and
no flaking !" |
| -Don |
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| "…3
step Zhuzh!...I
thought it was
wonderful…my
skin never peeled
like it usually
does and it
felt so soft" |
| -Jan |
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| "…fantastic
Zhuzh! 1-2-3…the
products are
1st class" |
| -Bob |
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| "…I'm
the fire engine
redhead that
thanks to your
wonderful, nay,
amazing product,
for the first
time in my life
I have a tan,
not just any
ordinary tan
but a deep tan
that I'm proud
to show to all
who know me" |
| -Peter |
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| "…I
cannot praise
Zhuzh! Tan products
enough" |
| -Phil |
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| "…it
has given me
the best tan
I have ever
had...my
skin is better,
softer, more
silky and brown" |
| -Sarah |
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| "….your
product does
exactly what
it says on the
bottle...your
Zhuzh! Tan Lock
& Saver…really
is bringing
the best out
of my tan" |
| -Nigel |
|
"…I
am really fair
skinned and…I
was amazed at
the colour I
went…I
can't live without
it now. All
the products
are really brilliant
and I use them
every day. The
Tan Lock &
Saver is just
fantastic both
in the bath
and just by
rubbing it
into your skin" |
| -Dawn |
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| "…we've
never been so
brown and it
lasts for ages" |
| -Kev |
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| "…Zhuzh!
Tan Accelerator…an
amazing product" |
| -Angela |
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| "…I
could see the
results instantly,
what a brilliant
product" |
| -Lorna |
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| "…my
friend gave
me some to try
and it was brilliant"
|
| -Julie
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